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Situating trust challenges of online trade

机译:面对在线贸易的信任挑战

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Purpose - This paper aims to offer an improved understanding of trust challenges in online trade, providing examples of issues that should be addressed for a trustworthy online environment. It also aims to illustrate how records and recordkeeping can contribute in terms of enabling trust and accountability. Design/methodology/approach - The paper is based on results from a self-ethnographic study of online trade (Engvall, 2017); the results are analyzed further. Kelton, Fleischmann and Wallace's (2008) model for trust is used to gain a better understanding of the characteristics of the challenges and where they should be addressed. Findings - This paper recognizes that there are different types of trust challenges at different levels -individual, between clients and businesses and at a societal level - that should be addressed at these levels in different ways. Originality/value - This paper provides an understanding of trust challenges in the online environment.
机译:目的-本文旨在提供对在线贸易中信任挑战的更好理解,并提供了值得信赖的在线环境应解决的问题的示例。它还旨在说明记录和记录保存如何在实现信任和问责制方面做出贡献。设计/方法论/方法-本文基于在线交易的自我民族志研究结果(Engvall,2017);结果将进一步分析。 Kelton,Fleischmann和Wallace(2008)的信任模型用于更好地理解挑战的特征以及应将其解决的地方。调查结果-本文认识到,在不同级别(个人,客户与企业之间以及在社会级别)存在不同类型的信任挑战,应在这些级别上以不同的方式应对。原创性/价值-本文提供了对在线环境中信任挑战的理解。

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