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Voices in the cloud: social media and trust in Canadian and US local governments

机译:云中的声音:社交媒体和对加拿大和美国地方政府的信任

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Purpose - This study aims to examine how 20 local governments in Canada and the USA operationalize the government-citizen trust relationship through the administration of social media by answering two questions: Can local governments use social media to increase citizen trust? and if local governments can use social media, what can be learned about the administration of social media that results in an increase in citizen trust of government? Design/methodology/approach - Based on a normative belief that increasing the trustworthiness of government is a desired outcome, the working proposition is that social media may offer a low-barrier method for engaging citizens and supporting trust-based relationships, if social media programs are administered in a way that operationalizes this objective. Using content analysis of data collected from interview transcripts and documentary sources, this exploratory, process-oriented study emphasizes the social, organizational and functional contexts of social media and social media as records. Findings - The study found that most cities had extensive programs featuring multiple accounts on a number of common platforms. The cities maintained tight control over content, account creation and employee and audience participation to ensure compliance with federal and provincial or state legislation and to mitigate technology and content-based risks. The cities used social media to broadcast information, respond to service requests and provide issue management. Social media results were measured sporadically on an ad hoc basis for operational purposes and only two cities had dedicated procedures in place for managing social media as records. Contrary to previous research, this study indicates that fiduciary trust relationships do require trust by the agent (i.e. institution) and the principal (i.e. citizen). Research limitations/implications - To increase generalizability, an effort was made to select cities that were demographically and geographically diverse by selecting a range of population sizes and locations. However, selection was skewed towards cities with well-developed social media programs, and as a result, over half of the cities were national, provincial or state capitals or larger population centres. While these cities experienced economic advantages, the participants in the study identified challenges around resourcing and capacity, and their responses are expected to be of value to cities operating under similar constraints. Additionally, this study represents a point in time, as social media use at the local governments continued to expand and evolve during and after the data collection period. Practical implications - This paper identifies three scenarios where social media content from local government accounts should be managed as records, including: the documentation of incidents, the on-going collection of city content from high-profile accounts and the "on demand" collection of citizens' content where cities have asked for citizen input on topics or issues. Social implications - This study provides an in-depth characterization of social media administration and use by 20 local governments in Canada and the USA. Considering the progress made by cities in e-government using their websites as a base, cities can develop greater capacity for open government, meaning wider participation by citizens in the decisions that affect them on a daily basis. To achieve goals of transparency, accountability and civic participation, cities will need to develop capacity around social media measurement, reporting and procedures for managing social media as records. Originality/value - In providing a detailed and complete description of social media use in 20 cities in two countries, this study moves beyond a compliance- and requirement-driven approach to consider the larger question of government-citizen trust and the relevance of records within this relationship.
机译:目的-本研究旨在通过回答以下两个问题,研究加拿大和美国的20个地方政府如何通过社交媒体管理来运作政府与公民的信任关系:地方政府可以利用社交媒体来增强公民信任吗?如果地方政府可以使用社交媒体,那么从社交媒体管理中可以学到什么,从而可以提高公民对政府的信任度?设计/方法/方法-基于一种规范性信念,即提高政府的信任度是理想的结果,其工作主张是,如果社交媒体计划,社交媒体可以提供一种低障碍的方法来吸引公民参与和支持基于信任的关系以实现该目标的方式进行管理。通过对从采访笔录和文献来源收集的数据进行内容分析,该探索性,面向过程的研究强调了社交媒体和社交媒体作为记录的社会,组织和功能环境。调查结果-该研究发现,大多数城市都有广泛的计划,这些计划在许多通用平台上具有多个帐户。这些城市对内容,帐户创建以及员工和受众的参与保持了严格的控制,以确保遵守联邦和省或州法律,并减轻基于技术和内容的风险。这些城市使用社交媒体广播信息,响应服务请求并提供问题管理。社交媒体的结果是临时性地出于操作目的进行测量的,只有两个城市制定了专门的程序来管理社交媒体作为记录。与先前的研究相反,该研究表明,受信信任关系确实需要代理商(即机构)和委托人(即公民)的信任。研究的局限性/意义-为了提高可推广性,我们通过选择一系列人口规模和位置来选择人口和地理上各异的城市。但是,选择偏向于具有完善的社交媒体计划的城市,结果,超过一半的城市是国家,省或州的首府或较大的人口中心。尽管这些城市具有经济优势,但研究参与者发现了资源和能力方面的挑战,他们的回应预计将对在类似限制条件下运营的城市具有价值。此外,这项研究代表了一个时间点,因为在数据收集期间和之后,地方政府对社交媒体的使用不断扩大和发展。实际意义-本文确定了三种情况,其中应将地方政府帐户中的社交媒体内容作为记录进行管理,包括:事件记录,持续从知名帐户中收集城市内容以及“按需”收集城市要求公民就主题或问题提供意见的地方的公民内容。社会影响-这项研究对加拿大和美国的20个地方政府对社交媒体管理和使用的深入描述。考虑到城市以其网站为基础在电子政务方面取得的进展,城市可以提高开放政府的能力,这意味着公民可以更广泛地参与每天影响他们的决策。为了实现透明度,问责制和公民参与的目标,城市将需要围绕社交媒体的衡量,报告和将社交媒体作为记录进行管理的程序进行开发。原创性/价值-在提供有关两个国家20个城市的社交媒体使用情况的详细而完整的描述时,本研究超越了遵从性和需求驱动的方法,以考虑更大的政府公民信任问题以及内部记录的相关性这种关系。

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