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Climate adaptation of food value chains: the implications of varying consumer acceptance

机译：食品价值链的气候适应：消费者接受程度变化的影响

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摘要

Despite there being considerable research and knowledge surrounding the risks of climate change on agricultural productivity, fewer studies have examined risks from a whole-of-chain perspective (i.e. from producer to consumer) and the perceptions of consumers about the climate adaptation strategies of food businesses. This paper presents the findings of a survey of 1532 Australian consumers and how they might respond to a food company's climate adaptation strategy. Three respondent archetypes, 'Eco-warriors' (n = 557), 'Undecideds' (n = 600) and 'Abdicators' (n = 375), were identified based on their perceptions of risks associated with climate change and their attitudes towards climate adaptation. Further analysis was carried out to understand how each group of respondents would respond to adaptation strategies employed by food companies. Based on the findings of this study, two main challenges are presented for food value chains: (1) translating consumer needs and preferences to niche opportunities arising from adaptation and (2) understanding how best to communicate adaptation benefits based on varying attitudes and information needs. By addressing these challenges, synergies between adaptation goals and competitive strategies in food value chains may be achieved.
机译：尽管围绕气候变化对农业生产力的风险有大量研究和知识，但很少有研究从全链角度（即从生产者到消费者）以及消费者对食品企业的气候适应战略的看法来研究风险。 。本文介绍了对1532名澳大利亚消费者的调查结果，以及他们如何对食品公司的气候适应战略做出反应。根据他们对与气候变化有关的风险的感知以及对气候的态度，确定了三种受访者原型，即“生态勇士”（n = 557），“未定”（n = 600）和“退位”（n = 375）。适应。进行了进一步分析，以了解每组受访者将如何应对食品公司采用的适应策略。根据这项研究的结果，食品价值链面临两个主要挑战：（1）将消费者需求和偏好转化为适应带来的利基机会；（2）了解如何根据不同的态度和信息需求最佳地传达适应益处。通过应对这些挑战，可以实现食品价值链中适应目标与竞争战略之间的协同增效。

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