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Performance feedback, competitive repertoire simplicity, and technological evolution in a televised design contest

机译：电视设计比赛中的性能反馈，具有竞争力的曲目简单性和技术发展

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摘要

Research suggests that in industries where firms compete primarily on the relative merits of their designs, performance feedback from repeated episodes of competitive rivalry often leads firms to focus their resources on progressively fewer design features. Applying Miller and Chen's (1996a,b) concept of'competitive repertoire simplicity' we argue that the shift from broad to narrow set of technological options marking technological evolution is the product of multi-level interaction between competitive design decisions made at the individual firm level, and technological knowledge that accumulates at the industry level. Taking advantage of an elimination tournament called Robot Wars - where competition is transparent, regulated and is marked by repeat participation - we examine repertoire simplicity and its escalation over iterative episodes of dyadic rivalry. Using a data set of 296 robotic designs over 4 episodes of this design contest we find evidence for (a) escalating repertoire simplicity causing convergence in design configurations; and (b) hypothesized, but rarely tested, links between competition at the individual team level and technological evolution at the population level.
机译：研究表明，在企业主要依靠设计的相对优势进行竞争的行业中，来自竞争竞争反复发作的绩效反馈通常使企业将资源集中在逐渐减少的设计特征上。应用Miller和Chen（1996a，b）的“竞争曲目简单性”概念，我们认为标志着技术发展的从广泛的技术选择到狭窄的技术选择的转变是在单个公司级别上竞争性设计决策之间的多层次交互作用的产物。以及在行业层面积累的技术知识。利用称为机器人大战（Robot Wars）的淘汰赛-比赛是透明的，受管制的并且具有重复参与的标志-我们研究了曲目的简单性及其在二进制对战的反复发作中的逐步升级。使用本次设计竞赛的4集中296个机器人设计的数据集，我们发现了以下证据：（a）剧目简化逐渐升级，导致设计配置趋同； （b）在个人团队一级的竞争与人口一级的技术发展之间的假设联系，但很少经过检验。

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