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Team intuition as a continuum construct and new product creativity: The role of environmental turbulence, team experience, and stress

机译：团队直觉作为一种连续的结构和新产品的创造力：环境动荡，团队经验和压力的作用

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Although past research has reported the benefits of intuition in new product decision-making (i.e., higher quality product; enhanced customer satisfaction), intuition has largely been studied as an individual phenomenon and little work has examined the role of intuition on new product development (NPD) project teams. Furthermore, in a turbulent environment, NPD project teams may rely more on intuitive judgments, and other factors such as experience and stress may also influence the relationship between team intuition and team decision making. Drawing from the organizational design literature on creativity in decision making, this study builds a conceptual model of NPD team intuition and its effect on the team's ability to generate creative new products. We then derive hypotheses regarding team intuition, stress, environmental turbulence, and new product creativity, and test the hypotheses using data from a sample of 155 firms operating in Ankara and Istanbul, Turkey. We specifically test whether an inverted-U relationship exists between team intuition and new product creativity (that is, a balance of both intuitive and rational judgments is preferred), and whether this relationship is moderated by team experience and stress. Moreover, direct impact of turbulent conditions (i.e. market and technical turbulence) on intuition was also examined. The results of our empirical study with a sample of 310 new product/project developers and 155 project managers showed a positive and linear relation between turbulent conditions (both market and technical) and team intuition and an inverted U-shaped team intuition-new product creativity relation for teams with high experience and low stress. Finally, theoretical implications for future research and managerial implications for practitioners are discussed in the conclusion section.
机译：尽管过去的研究报告了直觉对新产品决策的好处（即，更高质量的产品；增强的客户满意度），但直觉在很大程度上是作为一种个体现象进行研究的，很少有工作研究直觉在新产品开发中的作用（ NPD）项目团队。此外，在动荡的环境中，NPD项目团队可能更多地依赖于直观的判断，而其他因素（例如经验和压力）也可能影响团队直觉与团队决策之间的关系。本研究从组织设计文献中有关决策中的创造力的角度出发，建立了NPD团队直觉的概念模型及其对团队创造新产品能力的影响。然后，我们得出有关团队直觉，压力，环境动荡和新产品创造力的假设，并使用来自土耳其安卡拉和伊斯坦布尔的155家公司的样本数据来检验假设。我们专门测试了团队直觉和新产品创造力之间是否存在倒U型关系（也就是说，最好在直觉和理性判断之间取得平衡），以及这种关系是否受团队经验和压力的调节。此外，还研究了动荡条件（即市场和技术动荡）对直觉的直接影响。我们对310名新产品/项目开发人员和155名项目经理进行的实证研究结果表明，动荡的条件（市场和技术）与团队直觉和倒U型团队直觉之间存在正线性关系-新产品创造力高经验和低压力的团队之间的关系。最后，结论部分讨论了对未来研究的理论意义和对从业人员的管理意义。

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