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Growing Through Copying: The Negative Consequences Of Innovation On Franchise Network Growth

机译：通过复制实现增长：创新对特许经营网络增长的负面影响

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摘要

We explore how more exactly copying a blueprint for establishing a franchise network in a new country influences franchising network growth. We test opposing hypotheses using panel data involving the transfer of franchising knowledge to 23 different countries, measuring the degree to which master licensees 'copy exactly' knowledge concerning how to grow a network in their country and the effect that their approach has on subsequent network growth. We conclude that a strategy of copying more exactly seems to enhance growth and that the benefits of more exactly replicating knowledge in the lst year of a local network's existence persist for several years. Thus, innovation, in this specific context, seems to hinder firm growth.
机译：我们探讨了在新国家/地区准确复制建立特许网络的蓝图对特许网络增长的影响。我们使用涉及将特许经营权知识转移到23个不同国家的面板数据来检验相反的假设，衡量主执照持有者“准确复制”有关如何在其国家/地区发展网络的知识的程度以及他们的方法对随后网络发展的影响。我们得出结论，更精确地复制策略似乎可以促进增长，并且在本地网络存在的第一年中更精确地复制知识所带来的好处将持续数年。因此，在这种特定情况下，创新似乎阻碍了公司的成长。

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