• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Review of Comunication >The Next Integration: IMC and the Field of Communication
【24h】

The Next Integration: IMC and the Field of Communication

机译：下一次整合：IMC与传播领域

获取原文
获取原文并翻译 | 示例
       
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

In the early 1990s, the integration of marketing and marketing communication into the field of integrated marketing communication (IMC) redefined traditional views of advertising, public relations, marketing, marketing communication, and other related fields. Today, academicians and practitioners acknowledge the increasingly complex dynamics of the marketplace and call for another “integrative” move in the field. This time, the desired move is a rhetorical one that attends to IMC's impact on the human communicative exchange, especially people's ability to engage one another and story their experiences. The author of this paper contends that the humanities, through rhetoric and communication, provide a necessary starting point for integrating a rhetorical dimension into the study and practice of IMC. The purpose of this essay is to suggest the humanities discipline of communication and rhetorical studies as the point of engagement for the next integrative move in the advancement of IMC.View full textDownload full textKeywordsIntegrated marketing communication, IMC, Marketing, Communication, Rhetorical studies, Humanities, Liberal artsRelated var addthis_config = { ui_cobrand: "Taylor & Francis Online", services_compact: "citeulike,netvibes,twitter,technorati,delicious,linkedin,facebook,stumbleupon,digg,google,more", pubid: "ra-4dff56cd6bb1830b" }; Add to shortlist Link Permalink http://dx.doi.org/10.1080/15358593.2011.552117
机译：在1990年代初期，将营销和营销传播整合到集成营销传播（IMC）领域中，重新定义了广告，公共关系，营销，营销传播和其他相关领域的传统观点。今天，院士和从业人员认识到市场日趋复杂的动态，并呼吁在该领域采取另一种“综合性”举措。这次，理想的举动是一种言辞性的举动，它涉及到IMC对人类交流的影响，特别是人们彼此参与并讲述其经历的能力。本文的作者认为，人文科学通过修辞和交流为将修辞学的维度纳入IMC的研究和实践提供了必要的起点。本文的目的是建议传播和修辞研究的人文学科作为IMC发展中下一步整合行动的参与点。查看全文下载全文关键词，文科相关var addthis_config = {ui_cobrand：“泰勒和弗朗西斯在线”，servicescompact：“ citeulike，netvibes，twitter，technorati，delicious，linkedin，facebook，stumbleupon，digg，google，更多”，公开发布：“ ra-4dff56cd6bb1830b”} ;添加到候选列表链接永久链接http://dx.doi.org/10.1080/15358593.2011.552117

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号