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The Role of the Affect and Availability Heuristics in Risk Communication

机译:情感和可用性启发法在风险沟通中的作用

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摘要

Results of past research suggest that affect plays an important role in risk perception. Because affect may also increase the availability of risks, affect and availability are closely related concepts. Three studies tested the hypothesis that evoking negative affect (fear), either through past experience or through experimental manipulation, results in greater perceived risk. The present research focused on perception of flooding risk. Study 1 and Study 2 showed that participants who received risk information concerning a longer time period (e.g., 30 years) perceived more danger compared with participants who received risk information for one year. Study 2 showed that the interpretation of risk information was influenced by participants' own experiences with flooding. In Study 3, affect was experimentally manipulated. After looking at photographs depicting houses in a flooded region, participants perceived greater risk compared with participants in a control group. Taken together, the results of these three studies suggest that affect is important for successful risk communication. Results of the present research are in line with the affect heuristic proposed by Slovic and colleagues.
机译:过去的研究结果表明,情感在风险感知中起着重要作用。由于影响可能还会增加风险的可用性,因此影响和可用性是紧密相关的概念。三项研究检验了这样一种假设,即通过过去的经验或通过实验操作引起负面影响(恐惧)会导致更大的感知风险。目前的研究集中在洪水风险的感知上。研究1和研究2显示,与接受了一年风险信息的参与者相比,接受了较长时间段(例如30年)的风险信息的参与者感觉到的危险更大。研究2表明,风险信息的解释受参与者自身洪水经验的影响。在研究3中,通过实验来操纵情感。在查看了描绘洪水地区房屋的照片后,与对照组相比,参与者感到更大的风险。综上所述,这三项研究的结果表明,影响对于成功的风险沟通至关重要。目前的研究结果与Slovic及其同事提出的情感启发式方法一致。

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