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首页> 外文期刊>Scandinavian Journal of Hospitality and Tourism >Cultural Heritage across Borders? - Framing and Challenging the Snapphane Story in Southern Sweden
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Cultural Heritage across Borders? - Framing and Challenging the Snapphane Story in Southern Sweden

机译：跨文化遗产？ -构筑和挑战瑞典南部的斯内普尼故事

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摘要

Cultural heritage has developed into an important tool in marketing and destination development projects. Cultural heritage, as well as multiplicity, is also a political concept that has become important in the academic and public debate. The aim of our study is to analyse cultural heritage as a tourism and marketing product in relation to multiplicity. The discussion focuses around how the story of cultural heritage is constructed, whom it is for and what is incorporated and what is not. These questions are discussed using a marketing project in southern Sweden aimed at developing attractive activities related to the story of the Snapphanes (a resistance group active in the Swedish-Danish war in the 17th century) as a case study. The conclusion highlights how local identity-making is not always easily combined with place marketing processes. The article claims that it is important to leave space for the “bottom-up” to keep a more diversified storytelling.
机译：文化遗产已成为营销和目的地开发项目中的重要工具。文化遗产以及多样性也是政治概念，在学术界和公众辩论中已经变得很重要。我们研究的目的是分析文化遗产作为与多样性相关的旅游和营销产品。讨论的重点是如何构建文化遗产的故事，它是为谁服务的，被纳入的内容和没有的内容。通过在瑞典南部进行的一项营销项目来讨论这些问题，该案例旨在开展与Snapphanes（一个活跃于17世纪瑞典-丹麦战争的抵抗组织）的故事有关的有吸引力的活动。结论强调了如何不总是轻松地将本地标识与场所营销过程结合在一起。文章声称，重要的是要为“自下而上”留出空间，以保持更多样化的故事叙述。

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