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Overcoming barriers to time-saving: reminders of future busyness encourage consumers to buy time

机译:克服节省时间的障碍:提醒人们未来忙碌,鼓励消费者购买时间

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摘要

Spending money on time saving purchases improves happiness. Yet, people often fail to spend their money in this way. Because most people believe that the future will be less busy than the present, they may underweight the value of these purchases. We examine the impact of debiasing this previously unexplored barrier of consumer decisions to buy time' in a field experiment with a US-based sharing economy (N=78,726). Prompting people to think that they will be as busy in the future as they are today increased the likelihood that customers would both open the email and click a link to purchase various services. In sum, making the future feel as busy as the present encourages individuals to buy future time.
机译:花时间省钱购买可以提高幸福感。但是,人们常常无法以这种方式花钱。因为大多数人认为未来将不如现在那么忙,所以他们可能会低估这些购买的价值。在基于美国的共享经济(N = 78,726)的实地实验中,我们研究了消除这种先前无法探索的消费者决定购买时间的障碍带来的影响。促使人们认为他们将来会像今天一样忙碌,这增加了客户打开电子邮件并单击链接来购买各种服务的可能性。总而言之,让未来像现在一样忙碌,会鼓励个人购买未来的时间。

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