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首页> 外文期刊>Social influence >Revealing the elusive effects of vividness: a meta-analysis of empirical evidences assessing the effect of vividness on persuasion
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Revealing the elusive effects of vividness: a meta-analysis of empirical evidences assessing the effect of vividness on persuasion

机译：揭示生动的难以捉摸的效果：对评估生动性对说服效果的经验证据进行的荟萃分析

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摘要

Despites decades of research, past studies focusing on the effects of vividness on persuasion found mixed and contradictory results. In order to solve this conflicting issue, a meta-analysis was conducted on empirical studies assessing the impact of vivid (vs. pallid) communications on attitude and/or behavioral intention. Overall, 27 articles (k=43; N=7575) were included. Our results showed that vividness yielded significant small-to-medium effect on both attitude (d(+) =.31) and behavioral intention (d(+) =.39). Furthermore, meta-regression analyses indicated that memory recall, cognitive elaboration, and topic valence moderated these effects, whereas vividness/argument congruency was not significantly related to the variations of effects sizes. Finally, theoretical implications of theses finding will be discussed.
机译：尽管进行了数十年的研究，但过去针对生动性对说服力的影响的研究却发现了矛盾的结果。为了解决这个矛盾的问题，对实证研究进行了荟萃分析，评估了生动（相对于苍白）交流对态度和/或行为意图的影响。总共包括27篇文章（k = 43; N = 7575）。我们的结果表明，生动性对态度（d（+）= .31）和行为意图（d（+）= .39）均产生了显着的中小型影响。此外，荟萃回归分析表明记忆记忆，认知能力和话题价调节了这些作用，而生动/论证的一致性与作用大小的变化无关。最后，将讨论这些发现的理论含义。

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