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首页> 外文期刊>Social influence >'Wrong place to get help': A field experiment on luxury stores and helping behavior
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'Wrong place to get help': A field experiment on luxury stores and helping behavior

机译：“在错误的地方寻求帮助”：关于奢侈品商店和帮助行为的现场实验

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摘要

Three experiments were conducted in field settings. It was hypothesized that luxury stores may act as environmental reminders of materialism and that helpfulness would vary according to the presence or absence of such cues. Study 1 (N=80) indicated that consumers coming out of famous brand stores displayed less helpfulness, as compared to mere passersby. Study 2 (N=112) showed passersby were less helpful near a luxury brand store than in an ordinary street with no shops. In Study 3 (N=360), passersby were less helpful when walking down a street lined with highly exclusive stores, as compared to streets with ordinary stores or no stores. Results, limitations, and directions for future research are discussed.
机译：在现场设置中进行了三个实验。据推测，奢侈品商店可能是对唯物主义的环境提醒，而帮助的程度会根据这些提示的存在与否而有所不同。研究1（N = 80）指出，与仅路过的人相比，来自知名品牌商店的消费者的帮助较少。研究2（N = 112）显示，在奢侈品牌商店附近，路人的帮助不如在没有商店的普通街道上。在研究3（N = 360）中，与没有普通商店或没有商店的街道相比，在沿着排有高级商店的街道上行走时，路人的帮助较小。讨论了结果，局限性和未来研究的方向。

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