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Promoting energy conservation with implied norms and explicit messages

机译：隐含规范和明确信息促进节能

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摘要

The goal of this research was to test the role of contextually implied descriptive social norms in promoting energy conservation, and the norm-salience consequences of posted messages. In Experiment 1, the norm in a campus computer laboratory was manipulated (all unused computers/monitors turned on or off) as well as activation of the norm (small signs posted directing that machines/ monitors be turned off before leaving, or no posted signs). Researchers observed and recorded the behavior of 308 participants. As hypothesized, results showed that students were significantly more likely to shut down their computers and monitors in the condition with all machines preset to be off and the small signs posted. A second experiment was conducted to provide a practical test of the norm-aligned condition. The results showed that computers and monitors were shut down significantly more often in the norm-aligned condition than in the control condition (no sign posted and all machines/monitors left on). The results are discussed in terms of the Focus Theory of Normative Conduct.
机译：这项研究的目的是检验上下文隐含的描述性社会规范在促进节能中的作用，以及发布信息的规范显着性。在实验1中，对校园计算机实验室中的规范进行了操作（所有未使用的计算机/显示器都已打开或关闭），并且激活了规范（张贴了一些小标志，指示在离开之前关闭机器/显示器，或者没有任何标志） ）。研究人员观察并记录了308名参与者的行为。如假设的那样，结果表明，在所有机器预设为关闭且张贴有小标志的情况下，学生更有可能关闭计算机和显示器。进行了第二个实验，以提供规范对齐条件的实际测试。结果表明，在正常状态下，计算机和显示器的关闭次数要比在控制条件下的关闭次数要多得多（没有标志，并且所有机器/显示器都保持打开状态）。根据规范行为焦点理论讨论了结果。

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