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Communication About Organ Donation Intentions: Formative Research for a Social Marketing Program Targeting Families

机译：关于器官捐赠意向的交流：针对家庭的社会营销计划的形成性研究

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With the introduction of the Australian Organ Donation Register, responsibility regarding organ donation decisions primarily rests with the individual. However, family members can be instrumental in facilitating or hindering the rate of organ donation by objecting to or confirming the individual's wishes. Attitudes and beliefs of family members have been shown to be a strong influence on people's intentions to donate. Numerous studies have also demonstrated that family communication about organ donation can improve the rate of organ donation. We surveyed 23 matched pairs of undergraduate university students and their parents and found that attitudes to organ donation were positive and that there was a tendency for these dyads to give concordant responses regarding attitudes, level of family communication, and intent to donate. These findings have implications for improving Australia's organ donation rate, and recommendations for messages promoting organ donation are discussed.
机译：随着《澳大利亚器官捐赠登记册》的引入，有关器官捐赠决定的责任主要由个人承担。但是，家庭成员可以通过反对或确认个人的意愿来促进或阻碍器官捐献的速度。家庭成员的态度和信仰已显示出对人们捐赠意图的强烈影响。许多研究还表明，关于器官捐献的家庭沟通可以提高器官捐献的速度。我们调查了23对配对的大学本科生及其父母，发现他们对器官捐赠的态度是积极的，而且这些二代人在态度，家庭沟通水平和捐赠意向方面有一致的回应。这些发现对提高澳大利亚的器官捐赠率具有重要意义，并讨论了有关促进器官捐赠的信息的建议。

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