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Video methods in strategy research: Focusing on embodied cognition

机译：策略研究中的视频方法：专注于体现认知

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摘要

Research summary: Video-based methods can help researchers explore the significance of the human body in the practice of organizational strategy. We present a toolkit for the analysis of video data. The toolkit consists of three techniques: the detailing of significant forms in visual data, the sequencing of movement around such forms, and the patterning of movements across episodes. We employ these techniques on video recordings of middle managers engaged in a large-scale strategic change effort. By revealing and analyzing the practices of top-down and bottom-up bridging, we show how the embodied cognition of middle managers supports strategy implementation by influencing nascent behavioral and cognitive changes among their subordinates. We conclude our account by suggesting a research agenda for video-based work in strategy research.Managerial summary: We explore video-based methods as a means to understand how middle managers incorporate strategic change in their practice. During strategic change efforts, a lot of what is taken to be the buildup of shared understanding is more appropriately viewed as emotional contagion. The success of middle management change agency is thus measured, not only by their successful elaboration of strategy content to others, but also whether or not organizational members invest themselves emotionally to the change endeavor. Such contagion is founded on the interaction of human bodies as well as their verbal discourse. Copyright (c) 2015 John Wiley & Sons, Ltd.
机译：研究摘要：基于视频的方法可以帮助研究人员探索人体在组织策略实践中的重要性。我们提供了用于视频数据分析的工具包。该工具包包含三种技术：视觉数据中重要形式的详细信息，围绕此类形式的移动顺序以及情节之间的移动模式。我们将这些技术应用于从事大规模战略变革工作的中层管理人员的录像中。通过揭示和分析自上而下和自下而上的联系方式，我们展示了中层管理者的内在认知如何通过影响下属之间的新生行为和认知变化来支持战略实施。我们通过提出战略研究中基于视频的工作的研究议程来结束我们的论述。管理摘要：我们探索基于视频的方法，以了解中层管理人员如何将战略变革纳入其实践。在战略变革的努力中，很多被认为是建立共识的东西更恰当地被视为情感传染。因此，衡量中层管理变革机构的成功不仅取决于他们对他人战略策略的成功阐述，而且还取决于组织成员是否在情感上投入于变革努力。这种传染是建立在人体相互作用和言语交流之上的。版权所有（c）2015 John Wiley＆Sons，Ltd.

著录项

  • 来源
    《Strategic Management Journal》 |2016年第1期|133-148|共16页
  • 作者

    Gylfe Philip; Franck Henrika; Lebaron Curtis; Mantere Saku;

  • 作者单位

    Hanken Sch Econ, Dept Management & Org, Helsinki, Finland;

    Hanken Sch Econ, Dept Management & Org, Helsinki, Finland|Aalto Univ, Sch Business, Dept Management Studies, Helsinki, Finland;

    Brigham Young Univ, Dept Org Leadership & Strategy, Provo, UT 84602 USA|McGill Univ, Desautels Fac Management, 1001 Sherbrooke St West, Montreal, PQ H3A 1G5, Canada;

    McGill Univ, Desautels Fac Management, 1001 Sherbrooke St West, Montreal, PQ H3A 1G5, Canada;

  • 收录信息 美国《科学引文索引》(SCI);美国《工程索引》(EI);
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

    qualitative research; video methods; visual analysis; embodiment; socio-materiality; middle management;

    机译：定性研究;录像方法;视觉分析;实施;社会物质性;中层管理;

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