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CIE Marketing Szeminárium

机译:CIE营销研讨会

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摘要

The Sugar Industry Association held its Marketing Seminar on 22nd June 2000 with the participation of the actors of the industry. The main objectives of the meeting were to present the common industrial marketing activity in the EU, to evaluate the Hungarian market situation, as well as to clear the role of sugar in our nutrition and to outline how the industry could exploit scientific results in its communication. The final conclusion of the meeting was that the sugar industry needs to take joint steps to make the role of sugar clear to the customers and through that to improve the image of sugar.
机译:糖业协会于2000年6月22日举行了市场研讨会,该行业的参与者参加了研讨会。会议的主要目的是介绍欧盟的常见工业营销活动,评估匈牙利的市场状况,并明确糖在我们营养中的作用,并概述该行业如何在交流中利用科学成果。会议的最终结论是,制糖业需要采取联合步骤,使糖的作用对客户明确,并以此改善糖的形象。

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