As an academic who teaches Web publishing courses, and as an experienced blogger, I admit that I shied away from the "For Dummies" series of books on Web publishing topics because I feared the books would be too simplistic for my needs. As such, this seventh edition of Amy Lupold Bair's Bbgging for Dummies was off my radar. I was pleasantly surprised to find that, although the book did focus more on the nuts and bolts of blog design and marketing more than the writing aspects, there was more to professional blogging than I had previously known.
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