Why exhibiting is an essential part of the marketing mix

Gynara Livera

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Why exhibiting is an essential part of the marketing mix

机译：为什么参展是营销组合的重要组成部分

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In an increasingly electronic age, nothing can replace the power of human contact for establishing and maintaining business relationships. Of all marketing tools, exhibitions offer a unique opportunity to have face-to-face contact with existing and prospective customers, allowing them to question, challenge and discuss your products or services there and then. Exhibitions can be powerful and highly flexible business tools, but they require meticulous planning to maximize your investment.

机译：在日益电子化的时代，没有什么可以取代建立和维护业务关系的人际交往能力。在所有营销工具中，展览会提供了一个与现有和潜在客户进行面对面联系的独特机会，使他们能够在那里提问，挑战和讨论您的产品或服务。展览会可能是功能强大且高度灵活的业务工具，但它们需要精心计划，以最大程度地投资。

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来源
《Technical Textiles International》 |2003年第2期|p.2-4|共3页
作者
Gynara Livera;
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作者单位

Acordis Speciality Fibres. PO Box 111, 101 Luckhurst Lane, Coventry, CV6 5RS, UK;

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原文格式 PDF
正文语种 eng
中图分类纺织工业、染整工业;
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Why exhibiting is an essential part of the marketing mix

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