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Idea Competitions under scrutiny: Acquisition, intelligence or public relations mechanism?

机译：受审查的创意竞赛：获取，情报或公共关系机制？

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摘要

Idea Competitions (ICs) are becoming a popular mechanism chosen by firms to perform Open Innovation. They are a way to engage with external sources of knowledge such as individual entrepreneurs and small firms who are asked to submit ideas and compete for a prize. However, little is known about the success of ICs as acquisition mechanisms. The researchers conducted interviews in five multinational companies to evaluate the effects of using ICs as an acquisition mechanism. Although still preliminary, the results of this study show that the success of ICs as an acquisition mechanism remains uncertain because their output (i.e. the number of ideas acquired) is often low compared to the input (i.e. the number of ideas submitted) and effort required to run them (e.g. to vet ideas). Across the cases observed, ICs appear to be more successful at identifying and acquiring early-stage ideas, particularly those outside the current business focus. The study shows that ICs deliver other functional benefits such as improved intelligence and public relations and that these need to be considered as part of the evaluation of the IC's success. The paper concludes by discussing the conditions in which ICs are implemented and the implications for Open Innovation theory.
机译：创意竞赛（IC）成为企业选择进行开放式创新的一种流行机制。它们是与外部知识源进行互动的一种方式，例如个体企业家和小公司，他们被要求提交想法并竞争奖项。但是，对于集成电路作为采集机制的成功知之甚少。研究人员在五家跨国公司中进行了采访，以评估将IC用作收购机制的效果。尽管仍是初步研究，但这项研究的结果表明，集成电路作为一种获取机制的成功仍不确定，因为集成电路的输出（即，获得的想法数量）与投入（即，提交的想法数量）和所需的努力相比通常较低运行它们（例如审核想法）。在观察到的所有案例中，IC似乎在识别和获取早期构想（尤其是当前业务范围之外的构想）方面更为成功。该研究表明，IC还具有其他功能优势，例如改进了情报和公共关系，这些都需要作为IC成功评估的一部分。本文通过讨论实施IC的条件以及对开放式创新理论的启示进行总结。

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