The Art of Scenarios and Strategic Planning: Tools and Pitfalls

MICHEL GODET

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The Art of Scenarios and Strategic Planning: Tools and Pitfalls

机译：方案和战略规划的技巧：工具和陷阱

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The term strategy has been misused and even abused. Worse, the word scenario is often confused with strategy to the point that clarification is needed if we are to understand one another. As a prolongation of the work done by the Rand Corporation in the 1960s, strategic planning, management and prospective ap- proaches have been developed to help organizations master change. Over the past 25 years, we have contributed by creating or further developing various methodologies and procedures such as the Mactor and MICMAC methods for use in scenario building.

机译：战略一词已被滥用，甚至被滥用。更糟糕的是，方案一词经常与战略混淆，以至于我们要相互理解就需要澄清。作为兰德公司（Rand Corporation）在1960年代所做工作的延伸，已经制定了战略规划，管理和预期方法来帮助组织掌握变更。在过去的25年中，我们通过创建或进一步开发各种方法和程序（例如用于场景构建的Mactor和MICMAC方法）做出了贡献。

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《Technological forecasting and social change》 |2000年第1期|p.3-22|共20页
作者
MICHEL GODET;
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收录信息美国《科学引文索引》(SCI);美国《工程索引》(EI);
原文格式 PDF
正文语种 eng
中图分类经济学分支科学;
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The Art of Scenarios and Strategic Planning: Tools and Pitfalls

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