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首页> 外文期刊>Technological forecasting and social change >What benefits couldn't 'Joyn' enjoy? The changing role of standards in the competition in mobile instant messengers in Korea
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What benefits couldn't 'Joyn' enjoy? The changing role of standards in the competition in mobile instant messengers in Korea

机译：“ Joyn”无法享受哪些好处？标准在韩国移动即时通讯程序竞争中的角色变化

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摘要

This case study examines the dynamics of the mobile instant messenger (MIM) market in Korea. MIMs have been disrupting traditional mobile communication services such as voice, SMS, and media content. In response to MIMs, Korean Mobile Network Operators (MNOs) jointly launched a standards-based messenger service called Joyn, which ultimately performed poorly. Focusing on Joyn, this study analyses the changing status of MNOs and their counter-strategies against MIMs in the context of the turbulent mobile services market. For the analysis, we use a co-evolutionary framework encompassing technological, market, and regulatory domains and apply a platform competition perspective. The case of the failure of Joyn has implications for MNOs and their business models/ecosystems not only in Korea but also in other parts of the world.
机译：本案例研究考察了韩国移动即时通讯（MIM）市场的动态。 MIM一直在破坏传统的移动通信服务，例如语音，SMS和媒体内容。为了响应MIM，韩国移动网络运营商（MNO）联合推出了名为Joyn的基于标准的Messenger服务，该服务最终表现不佳。在Joyn的关注下，本研究分析了在动荡的移动服务市场背景下，移动网络运营商的现状及其对MIM的应对策略。为了进行分析，我们使用了涵盖技术，市场和监管领域的共同进化框架，并运用了平台竞争的观点。乔恩（Joyn）的失败不仅对韩国的移动网络运营商及其商业模式/生态系统产生影响，而且对世界其他地区也具有影响。

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