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Stimulating innovation by user feedback on social media: The case of an online user innovation community

机译：通过用户在社交媒体上的反馈来刺激创新：在线用户创新社区的案例

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With firms' increasing use of social media platforms, such as online user innovation communities (OUICs), customers are actively participating in firm-sponsored innovation activity by posting and commenting on new ideas for improving the firms' products and services, or to develop new ones. While it has been suggested that OUICs promote user interactions, it is largely unclear how other users' feedback may stimulate a focal user's contribution to such OUICs. Drawing on a media usage theory, we identify multifaceted benefits from user feedback that are cognitive, integrative and affective in the archival comments received by a focal user, and examine their individual and joint impacts on the user's future contribution in terms of both ideating and commenting behavior. We conduct a longitudinal study by collecting a large-scale, quantitative data set from a leading OUIC between 2008 and 2015, which reveals novel findings on the nuanced role of user feedback on social media in stimulating innovation.
机译：随着公司越来越多地使用社交媒体平台（例如在线用户创新社区（OUIC）），客户通过发布和评论改善公司产品和服务或开发新想法的新想法，积极参与公司赞助的创新活动。那些。尽管已建议OUIC促进用户交互，但在很大程度上尚不清楚其他用户的反馈如何刺激重点用户对此类OUIC的贡献。根据媒体使用理论，我们从用户反馈中识别出焦点用户收到的归档评论中的认知，综合和情感方面的多方面好处，并从构思和评论的角度考察了它们对用户未来贡献的个人和共同影响行为。我们通过收集领先的OUIC在2008年至2015年之间的大规模定量数据集进行了纵向研究，该研究结果揭示了社交媒体上用户反馈在刺激创新中细微作用方面的新颖发现。

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