• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Technological forecasting and social change >Stimulating innovation by user feedback on social media: The case of an online user innovation community
【24h】

Stimulating innovation by user feedback on social media: The case of an online user innovation community

机译：通过用户对社交媒体的反馈刺激创新：在线用户创新社区的情况

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

With firms' increasing use of social media platforms, such as online user innovation communities (OUICs), customers are actively participating in firm-sponsored innovation activity by posting and commenting on new ideas for improving the firms' products and services, or to develop new ones. While it has been suggested that OUICs promote user interactions, it is largely unclear how other users' feedback may stimulate a focal user's contribution to such OUICs. Drawing on a media usage theory, we identify multifaceted benefits from user feedback that are cognitive, integrative and affective in the archival comments received by a focal user, and examine their individual and joint impacts on the user's future contribution in terms of both ideating and commenting behavior. We conduct a longitudinal study by collecting a large-scale, quantitative data set from a leading OUIC between 2008 and 2015, which reveals novel findings on the nuanced role of user feedback on social media in stimulating innovation.
机译：随着企业越来越多地利用社交媒体平台，如在线用户创新社区（Ouics），客户正在积极参与公司赞助的创新活动，通过发布和评论改善公司产品和服务的新思路，或开发新的思路那些。虽然已经提出了Ouics促进了用户互动，但它很大程度上尚不清楚其他用户的反馈可以刺激焦点用户对这种Ouics的贡献。在媒体使用理论上绘制，我们从协调人收到的档案评论中识别来自用户反馈的多方面的福利，并在焦点用户收到的档案评论中，并检查他们的个人和联合影响对用户的未来贡献，以思考和评论行为。我们通过从2008年至2015年之间的领先ouic收集大规模的定量数据进行了纵向研究，这揭示了关于用户反馈对社交媒体的细微差异作用的新颖发现。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号