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Assessing consumer readiness for participation in IoT-based demand response business models

机译：评估消费者愿意参与基于物联网的需求响应商业模式

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The paper studies the consumer readiness for participation in new business models for demand response in electricity markets. The main premise is that consumers' attitudes, if considered during the development, ensure that the business model meets the interests of the consumers, while still maintaining a focus on its original purpose. The goal of the paper is twofold: to develop a new business model suitable for a developing electricity market, that enables customer participation in the demand response services, and to analyze customer readiness to participate in the developed model. The proposed business model relies on internet of things, as a technology that provides customers with an easy way to participate in demand response services. The customers' attitudes towards various incentives, such as green energy, environmental protection, profit and interest in new technologies, as well as trust in the market operator were taken into consideration. The results indicate that different service packages can be created for different types of customers depending on individual characteristics. Additionally, results show that consumers show interest in environmental conservation, while they prefer state institutions as service operators. Using the gathered results, new insights can be gained into demand response user acceptance, and further business strategies formulated.
机译：本文研究了消费者准备参与电力市场需求响应的新商业模式。主要前提是消费者的态度，如果在开发期间考虑，确保商业模式符合消费者的利益，同时仍保持关注其原始目的。本文的目标是双重组合：为开发电力市场开发一种新的商业模式，可以实现客户参与需求响应服务，并分析客户准备就参与开发模式。拟议的商业模式依赖于物联网，作为一种技术，为客户提供了一种简单的参与需求响应服务。考虑了客户对各种激励措施的态度，例如绿色能源，环境保护，利润和新技术的利益，以及在市场运营商的信任。结果表明，可以根据各个特征为不同类型的客户创建不同的服务包。此外，结果表明，消费者展示了对环境保护的兴趣，而他们更喜欢国家机构作为服务运营商。使用收集的结果，可以获得新的见解，以需求响应用户接受，以及制定的进一步商业策略。

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