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The effect of commitment on knowledge sharing: An empirical study of virtual communities

机译：承诺对知识共享的影响：虚拟社区的实证研究

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摘要

Due to the development of social media technologies, abundant online platforms have been established to facilitate users' knowledge exchange behaviors. With frequent user interactions, these platforms gradually evolve into virtual communities, and users subsequently form a sense of commitment. Nevertheless, previous research has ignored the effects of commitment on knowledge-sharing behaviors. This study thus endeavors to fill this research gap by exploring the effect of commitment on knowledge contributors' sharing intentions in virtual communities in China. By integrating the commitment model and social exchange theory, we demonstrate that user commitment mediates the effect of social-exchange benefits on users' knowledge exchange behaviors in virtual communities. Our research model is validated using 751 valid responses collected from four prevalent virtual communities through an online survey. The statistical results show that affective and normative commitment can significantly influence users' knowledge-sharing intention. In addition, relationships, reputation, and reciprocity, as three types of social-exchange benefits, serve as crucial antecedents to user commitment. Our findings contribute to the literature on commitment and virtual communities by shedding important light on the different components of user commitment and their distinctive mediating roles in knowledge sharing.
机译：由于社会媒体技术的发展，已经建立了丰富的在线平台，以促进用户的知识交流行为。通过频繁的用户交互，这些平台逐渐发展成为虚拟社区，用户随后形成承诺感。然而，以前的研究忽略了承诺对知识共享行为的影响。因此，这项研究通过探讨了对中国虚拟社区的知识贡献者分享意图的承诺效果来填补了这一研究差距。通过整合承诺模型和社会交流理论，我们证明了用户承诺在虚拟社区中介绍了社会交流效益对用户知识交流行为的影响。我们的研究模型通过在线调查使用来自四个普遍的虚拟社区收集的751个有效响应进行了验证。统计结果表明，情感和规范性承诺可以显着影响用户的知识共享意图。此外，作为三种社会交流福利的关系，声誉和互惠性，担任用户承诺的关键前提。我们的调查结果通过对知识共享中的用户承诺的不同组成部分来缩小重要光明，为承诺和虚拟社区的文献提供贡献，以及他们在知识共享中的独特调解角色。

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