...
  • 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Technological forecasting and social change >Marketing approach to Nordic tourism
【24h】

Marketing approach to Nordic tourism

机译：北欧旅游的营销方法

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

The hotel industry is looking for new positioning strategies to attract more clients or capture new segments to achieve maximum profitability. In order to do this, hotel companies are trying to achieve a competitive positioning that responds to the real situation of a global, changing, connected and hypercompetitive environment. However, the absence of a common European framework regulating the types of rating for the hotel sector makes rating model difficult to define.Literature recognises that the traditional hotel classification causes a loss of value for the contemporary tourist. It is no longer valid to choose by the criterion of the "stars" that the establishment possesses. It is necessary to provide differentiation for the customer to live a broader experience and become loyal.Starting from the two dimensions that usually drive a client's perception of a hotel, staff and environment, this work analyses the factors that explain Scandinavian tourists' service experiences in Malaga that they have shared on Tripadvisor. This city was selected since it is the main destination of Nordic tourists in Andalusia (Spain).The results obtained in our exploratory research reflect the interest of this tourism micro-segment in the face of stimuli such as innovation, design, art and new leisure options. Therefore, it is recommended to adapt tourists in order to increase the presence of Scandinavian ones in the territory analysed.
机译：酒店业正在寻找新的定位策略，以吸引更多的客户或捕获新的细分以实现最大的盈利能力。为此，酒店公司正在努力实现竞争的定位，这些定位应响应全球，变化，连接和超竞争环境的实际情况。然而，没有共同的欧洲框架规范酒店部门的评级类型使评级模型难以定义.Literation认识到传统的酒店分类导致当代旅游的价值损失。通过建立所拥有的“星星”的标准，不再有效。有必要为客户提供差异化​​，以实现更广泛的经验并成为忠诚。从两种维度开始，通常推动客户对酒店，员工和环境的看法，这项工作分析了解释斯堪的纳维亚游客服务体验的因素马拉加，他们在TripAdvisor分享。这座城市被选为北欧游客在安达卢西亚（西班牙）的主要目的地。我们探索性研究中获得的结果反映了这场旅游微门的兴趣，面对创新，设计，艺术和新休闲等刺激选项。因此，建议适应游客，以增加斯堪的纳维亚人分析的存在。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号