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Information searching in the mobile environment: Differences in involvement dimensions among product categories

机译：信息搜索在移动环境中：产品类别中参与维度的差异

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In the study, we examine how specific involvement dimensions based on cognitive and affective involvement explain information search for products of different involvement levels (i.e., clothing and kitchenware). The study also assesses two aggregated models, one of which measures the dimensional differences among mobile users and non-users. Further, it uses a logistic analysis and fsQCA with data derived from online and personal surveys. The findings of the logistic regression show that information attainment is a significant dimension that explains the likelihood of search in all models, but enjoyment is a significant dimension solely for mobile users. Contrarily, the fsQCA results indicate combinational effects for the absence of search and for the presence of mobile use. Low levels of the dimensions related to cognitive involvement lead to the absence of search. In turn, high levels of the dimension associated with both cognitive and affective involvements determine search with mobile devices. This study enriches the involvement literature with findings that can assist marketing managers in designing differentiated strategies that intend to involve consumers in the current mobile environment.
机译：在研究中，我们研究了基于认知和情感参与的具体参与尺寸如何解释信息搜索不同参与水平的产品（即服装和厨具）。该研究还评估了两个聚合模型，其中一个聚合模型测量了移动用户和非用户之间的尺寸差异。此外，它使用逻辑分析和FSQCA，其中数据来自网上和个人调查。 Logistic回归的结果表明，信息达成是一个重要的维度，它解释了所有模型中搜索的可能性，但享受仅适用于移动用户的重要层次。相反，FSQCA结果表明缺乏搜索和移动使用的组合效应。与认知参与有关的尺寸的低水平导致没有搜索。反过来，与认知和情感的高水平的尺寸决定了与移动设备的搜索。本研究丰富了参与文学，调查结果可以帮助营销管理者设计有涉及涉及当前移动环境中消费者的差异化策略。

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