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首页> 外文期刊>Technological forecasting and social change >Green innovation, indeed a cornerstone in linking market requests and business performance. Evidence from the Spanish automotive components industry
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Green innovation, indeed a cornerstone in linking market requests and business performance. Evidence from the Spanish automotive components industry

机译：绿色创新的确是将市场需求与业务绩效联系起来的基石。来自西班牙汽车零部件行业的证据

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Many studies uphold market orientation as a key factor in creating and sustaining a firm's competitive advantage. This research aims to explore this topic further by including within the model the concept of green innovation. In particular, this paper empirically tests the mediating role of green innovation performance in the relationship between market orientation and organizational performance. This study relies on a sample of 145 firms belonging to the Spanish automotive components manufacturing sector. The results obtained by applying Partial Least Squares (PLS) path-modeling, a variance-based structural equations modeling technique, reveal that market orientation exerts a direct impact on organizational performance. Subsequently, we observe how the green innovation performance construct partially mediates the market orientation-organizational performance link. The paper brings some theoretical conclusions and implications for research and practice.
机译：许多研究坚持将市场定位作为创造和维持公司竞争优势的关键因素。本研究旨在通过在模型中纳入绿色创新概念来进一步探索该主题。特别是，本文通过经验检验了绿色创新绩效在市场导向与组织绩效之间关系中的中介作用。这项研究以西班牙汽车零部件制造行业的145家公司为样本。通过应用偏最小二乘（PLS）路径建模（基于差异的结构方程建模技术）获得的结果表明，市场导向对组织绩效产生直接影响。随后，我们观察到绿色创新绩效的构建如何部分地调节了市场导向与组织绩效之间的联系。本文为研究和实践带来了一些理论上的结论和启示。

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