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Big data analytics sentiment: US-China reaction to data collection by business and government

机译：大数据分析情绪：中美对企业和政府收集数据的反应

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摘要

As society continues its rapid change to a digitized individual, corporate, and government environment it is prudent for researchers to investigate the zeitgeist of the global citizenry. The technological changes brought about by big data analytics are changing the way we gather and view data. This big data analytics sentiment research examines how Chinese and American respondents may view big data collection and analytics differently. The paper follows with an analysis of reported attitudes toward possible viewpoints from each country on various big data analytics topics ranging from individual to business and governmental foci. Hofstede's cultural dimensions are used to inform and frame our research hypotheses. Findings suggest that Chinese and American perspectives differ on individual data values, with the Chinese being more open to data collection and analytic techniques targeted toward individuals. Furthermore, support is found that US respondents have a more favorable view of businesses' use of data analytics. Finally, there is a strong difference in the attitudes toward governmental use of data, where US respondents do not favor governmental big data analytics usage and the Chinese respondents indicated a greater acceptance of governmental data usage. These findings are helpful in better understanding appropriate technological change and adoption from a societal perspective. Specifically, this research provides insights for corporate business and government entities suggesting how they might adjust their approach to big data collection and management in order to better support and sustain their organization's services and products.
机译：随着社会继续向数字化的个人，公司和政府环境迅速转变，研究人员应谨慎地调查全球公民的时代精神。大数据分析带来的技术变化正在改变我们收集和查看数据的方式。这项大数据分析情绪研究调查了中美受访者如何看待大数据收集和分析。本文对报告的每个国家对各种大数据分析主题可能的观点的态度进行了分析，这些主题涉及从个人到企业和政府重点。霍夫斯泰德的文化维度被用来为我们的研究假设提供信息和框架。调查结果表明，中美两国对个人数据价值的看法不同，而中国人更倾向于针对个人的数据收集和分析技术。此外，发现支持者是美国受访者对企业使用数据分析的看法更为有利。最后，政府对数据使用的态度存在很大差异，美国受访者不赞成使用政府大数据分析，而中国受访者则表示对政府数据使用的接受程度更高。这些发现有助于从社会角度更好地理解适当的技术变革和采用。具体而言，该研究为公司业务和政府实体提供了见解，建议他们如何调整大数据收集和管理方法，以更好地支持和维持组织的服务和产品。

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