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Developing a socio-technical evaluation index for tourist destination competitiveness using cognitive mapping and MCDA

机译:使用认知映射和MCDA制定旅游目的地竞争力的社会技术评价指标

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The tourism sector has experienced remarkable growth over the past few years. Its relevance to the economy of a wide range of countries has made it the subject of analysis of researchers and tourist destination managers alike; in part, due to the increasing competition among tourist destinations. Interest has thus emerged in the design, development and application of methodologies that might allow the competitiveness of tourist destinations to be evaluated. Notwithstanding, many studies reveal shortfalls with regard to the definition and weighting of evaluation criteria. By combining knowledge- and experience-based techniques (i.e. cognitive mapping and the measuring attractiveness by a categorical based evaluation technique (MACBETH)), this study follows a sociotechnical approach, aiming to create a consistent evaluation index for tourist destinations, as a measure of their competitiveness. Grounded on a real-world application, the results were validated both by a panel of experts and the head of one of the largest travel agencies operating in Portugal, and show that cognitive mapping allows the cause-and-effect relationships between determinants of tourist destination competitiveness to be better understood, while MACBETH introduces realism into the calculation of the respective trade-offs. The limitations and managerial implications of the system created are also discussed.
机译:在过去的几年中,旅游业经历了惊人的增长。它与许多国家的经济相关性使其成为研究人员和旅游目的地管理人员分析的主题。部分原因是旅游目的地之间的竞争日益激烈。因此,人们对方法的设计,开发和应用产生了兴趣,这些方法可能使旅游目的地的竞争力得以评估。尽管如此,许多研究表明在评估标准的定义和权重方面存在不足。通过结合基于知识和经验的技术(即认知映射和通过基于分类的评估技术(MACBETH)来衡量吸引力),本研究遵循了一种社会技术方法,旨在为游客目的地创建一致的评估指标,以此作为对旅游目的地的一种衡量。他们的竞争力。基于真实世界的应用,该结果得到专家小组和葡萄牙最大的旅行社之一的负责人的验证,并表明认知映射允许旅游目的地决定因素之间的因果关系更好地理解竞争力,而MACBETH将现实主义引入了各个折衷的计算中。还讨论了所创建系统的局限性和管理意义。

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