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THE TOURIST DESTINATION - THE COMPETITIVE TOURIST UNIT ON THE FUTURE MARKET OF TOURISM

机译：旅游目的地 - 对未来旅游市场的竞争旅游单位

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There are many roles and various responsibilities in the management of the tourist destination and marketing. These are lead in different ways, in different countries, but, in general, they are divided between the national, regional and local levels. The national level is normally responsible for more strategic roles, while the local level is responsible for the operational elements. The motto "action, not beautiful words" should guide the national policies of tourism from any country, starting from the compliance with the typical responsibilities taken to the levels mentioned above: national, provincial, regional, local. Also, in the government of a tourist destination we must take into account the cycle of life of the respective destination. Any model postulates the fact that the tourist destinations tend to experiment five distinct development stages: exploration, involvement, development, consolidation and stagnation. According to the reaction of the managers of the destination in stagnation, various scenarios are possible, including the decline, the stabilisation, the rejuvenating and the reinvention. Within the consolidation and the stagnation stages, the managers must intervene and act in order to avoid the unwanted decline of the respective tourist destination. That is why, it is very important to organise a Destination Management (DMO - Destination Management Organisation), whose stages of governance ensure the destination sustainability, too. The more difficult such an action is, when the destination Drobeta - The Danube Bend - Ponoare, although endowed with an exceptional natural potential, which has offered a priority place in the excellent European destinations list (the 4th place) - a pilot project for promoting this region started by the European Commission - because of the lack of a coherent development strategy and of a management and of a sustainable development of the destination.
机译：在旅游目的地和营销管理中有很多角色和各种责任。这些是以不同的方式呈现，但在不同的国家，但总的来说，它们分为国家，区域和地方之间。国家一级通常对更具战略的角色负责，而地方一级是对业务要素负责的。座右铭“行动，不是美好的话语”应该指导任何国家的旅游民族政策，从遵守上述水平所采取的典型责任，从典型的职责：国家，省，区域，地方。此外，在旅游目的地政府中，我们必须考虑各个目的地的生命周期。任何模型都审查了旅游目的地倾向于尝试五个明显的发展阶段：探索，参与，发展，整合和停滞不前。根据目的地管理人员在停滞状态下，可能的各种情况是可能的，包括下降，稳定，恢复活力和重新感应。在整合和停滞阶段，管理人员必须介入和行动，以避免各自旅游目的地的不受欢迎下降。这就是为什么，组织目的地管理（DMO - 目的地管理组织）非常重要，其治理的阶段也确保了目的地可持续性。当目的地Drobeta - 多瑙河弯曲 - 小马雷卡省时，这种行动越困难，虽然赋予了卓越的自然潜力，但在优秀的欧洲目的地名单（第4位）中提供了优先级的地方 - 推广的试点项目该地区由欧洲委员会开始 - 由于缺乏连贯的发展战略和管理层和目的地可持续发展。

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