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Mobile phone adoption in agri-food sector: Are farmers in Sub-Saharan Africa connected?

机译：农业食品部门采用手机：撒哈拉以南非洲的农民是否已连接？

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摘要

In recent years user acceptance of a new technology has become of much interest. One of the most outstanding global problems facing Africa is the digital divide. However, the use and adoption of mobile phones is reducing the digital divide in Africa. In view of the role that mobile phones play in bridging the digital divide in Africa, this study extends the applicability of the technology acceptance model (TAM), without altering its parsimony and information technology focus, in mobile phone adoption. This paper extends the TAM model by adding two new constructs, perceived advantage and socio-economic characteristics. Consequently, the extended TAM was applied to adoption of mobile phones in farming communities in Sub-Saharan Africa. The study relies on a sample from 300 dairy farmers in Uganda which was analysed using structural equation modelling. Theoretically, it contributes to the limited literature on mobile phone adoption in agri-food sector in Sub-Saharan Africa and provides empirical evidence from Ugandan farmers. The research contributes to promoting mobile phone usage in farming communities beyond just normal communication. The research also has a strong practical implication for farmers as well as other stakeholders from the agri-food sector.
机译：近年来，用户对新技术的接受已引起人们极大的兴趣。非洲面临的最突出的全球问题之一是数字鸿沟。但是，移动电话的使用和采用正在缩小非洲的数字鸿沟。考虑到移动电话在弥合非洲数字鸿沟中的作用，本研究扩展了技术接受模型（TAM）在移动电话采用中的适用性，而没有改变其简约性和信息技术重点。本文通过添加两个新的构造，感知的优势和社会经济特征来扩展TAM模型。因此，扩展的TAM应用于在撒哈拉以南非洲的农业社区中采用移动电话。该研究基于乌干达300名奶农的样本，并使用结构方程模型进行了分析。从理论上讲，它为撒哈拉以南非洲农业食品部门采用手机的文献有限做出了贡献，并为乌干达农民提供了经验证据。这项研究不仅促进了普通通讯方式的推广，还促进了农业社区中手机的使用。该研究对农民以及农业食品部门的其他利益相关者也具有强烈的实践意义。

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