Scientific Thinking in Business

Duncan Watts

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Scientific Thinking in Business

机译：商业科学思维

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Throughout history, innovations in instrumentation-the microscope, the telescope, and the cyclotron-have repeatedly revolutionized science by improving scientists' ability to measure the natural world. Now, with human behavior increasingly reliant on digital platforms like the Web and mobile apps, technology is effectively "instrumenting" the social world as well. The resulting deluge of data has revolutionary implications not only for social science but also for business decision making.

机译：纵观历史，仪器的创新（显微镜，望远镜和回旋加速器）通过提高科学家对自然界的测量能力而不断革新科学。现在，随着人类行为越来越依赖于诸如Web和移动应用程序之类的数字平台，技术也正在有效地“促进”社会世界的发展。由此产生的大量数据不仅对社会科学而且对商业决策都具有革命性意义。

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《Technology review》 |2014年第2期|64-65|共2页
作者
Duncan Watts;
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Scientific Thinking in Business

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