Based in Abu Dhabi, Masdar is a commercially driven renewable-energy company. Launched in 2006 as a strategic government initiative, its mission is to invest in, incubate, and establish a new-energy industry in Abu Dhabi and around the world. Masdar is already playing an important role in extending Abu Dhabi's energy leadership beyond hydrocarbons, while supporting the Emirate's long-term transition to a knowledge-based economy. By adopting an integrated, holistic business model - merging higher education, R&D, investment and sustainable development - Masdar is able to stay at the forefront of the global clean-energy industry, while maintaining its focus on pioneering innovations and bringing commercially viable technologies to market.
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