Roughly $1 billion will be spent this year on advertisements in games in the United States, according to PricewaterhouseCoopers, and the figure is predicted to increase by a third in the next four years.The bulk of this money will be targeted toward casual games: simple puzzle or word games that can be played for short stretches of time on a mobile device or in a Web browser.Casual games are attractive to advertisers such as Sprint and Esurance (an auto insurance company) because they are as popular with middle-aged women as they are with the adolescent males who are the stereotypical enthusiasts of Xbox and PlayStation consoles.
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