Relying on relationships to rebuild TV audiences Social TV

William M. Bulkeley

首页> 外文期刊>Technology review >Relying on relationships to rebuild TV audiences Social TV

【24h】

Relying on relationships to rebuild TV audiences Social TV

机译：依靠关系重建电视观众社会电视

获取原文

获取原文并翻译 | 示例

掌桥外文数据库（机构版） >>

开具论文收录证明 >>

文献代查 >>

页面导航

摘要
著录项
相似文献
相关主题

摘要

The viewership for live television broadcasts has generally been declining for years. But something surprising is happening: events such as the winter Olympics and the Grammys are drawing more viewers and more buzz. The rebound is happening at least in part because of new viewing habits: while people watch, they are using smart phones or laptops to swap texts, tweets, and status updates about celebrities, characters, and even commercials.

机译：多年来，直播电视广播的收视率一直在下降。但是正在发生一些令人惊讶的事情：诸如冬季奥运会和格莱美奖这样的活动正在吸引更多的观众和更多的嗡嗡声。出现这种反弹至少部分是由于新的观看习惯：人们观看时，他们正在使用智能手机或笔记本电脑交换有关名人，人物甚至广告的文字，推文和状态更新。

著录项

来源
《Technology review》 |2010年第5期|P.43-44|共2页
作者
William M. Bulkeley;
展开▼
作者单位

展开▼
收录信息
原文格式 PDF
正文语种 eng
中图分类
关键词

相似文献

外文文献
中文文献
专利

1. Predictors of Social Television Viewing: How Perceived Program, Media, and Audience Characteristics Affect Social Engagement With Television Programming [J] . Guo Miao, Chan-Olmsted Sylvia M. Journal of broadcasting & electronic media . 2015,第2期

机译：社交电视收视预测器：节目，媒体和受众特征如何影响电视节目对社交的参与度
2. Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile [J] . Kirk Hazlett Journal of Product & Brand Management . 2013,第5a6期

机译：社交电视：营销人员如何通过将电视连接到Web，社交媒体和移动设备来吸引和吸引受众
3. The Value of Earned Audiences: How Social Interactions Amplify TV Impact What Programmers and Advertisers Can Gain from Earned Social Impressions [J] . Nagy Judit, Midha Anjali Journal of advertising research . 2014,第4期

机译：赢得观众的价值：社交互动如何扩大电视影响力程序员和广告商可以从获得的社交印象中获得什么
4. Television and Social Networks: An Analysis of the Influence of Live-Tweeting in the Social Audiences [C] . Sabela Direito-Rebollal, Diana Lago-Vázquez, Ana-Isabel Rodríguez-Vázquez World Conference on Information Systems and Technologies . 2017

机译：电视和社交网络：对社会观众的活力影响分析
5. The discursive articulation of audience participation in four television talk shows: An analysis of the construction of audience participation in the television system applying the discourse theory of Ernesto Laclau and Chantal Mouffe [D] . Carpentier, Nico 2001

机译：四个电视脱口秀节目中观众参与的话语表达：运用Ernesto Laclau和Chantal Mouffe的话语理论分析电视系统中的观众参与结构
6. The Use of Deep Learning and VR Technology in Film and Television Production From the Perspective of Audience Psychology [O] . Yangfan Tong, Weiran Cao, Qian Sun, 2021

机译：从观众心理学的角度来看在电影和电视生产中使用深度学习和VR技术
7. Understanding Engagement and Willingness to Speak Up in Social-Television: A Full-Season, Cross-Genre Analysis of TV Audience Participation on Twitter [O] . Fabio Giglietto, Giovanni Boccia Artieri, Laura Gemini, 2015

机译：了解参与和愿意在社交电视中发表讲话：全赛季，电视观众参与推特的交叉流派分析

Relying on relationships to rebuild TV audiences Social TV

摘要

著录项

相似文献

相关主题

期刊订阅