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首页> 外文期刊>Technology in society >'Do not talk to strangers': A study on trust in Brazilian ridesharing apps
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'Do not talk to strangers': A study on trust in Brazilian ridesharing apps

机译：'不要和陌生人谈话'：在巴西骑士的应用中的信任研究

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摘要

The emergence of digital platforms based on network algorithms can mediate relationships of trust, boosting sharing economy business models. This study aims to identify the motivations and trust elements of ridesharing apps and analyze the weight of motivation variables in the explanation of trust in the platform service. The survey method was applied to a sample of 485 Brazilian users of a ridesharing app were addressed. Five factors were analyzed to users' motivation: Perceived sustainability, Security risks, Enjoyment, Platform quality, and Economic reward. Results show that 50.6% of respondents use the service until three times per month (n = 246), while 12,6% use more than four times per week. This study contributes by showing that: (i) five key user motives and two types of trusts are empirically measured and examined for the Brazilian ridesharing market; (ii) the most significant variable that explains trust in platform is "Information providing", following by platform safety and platform security; (iii) pleasant participation, enjoyment, and cheaper alternative were also significant for the trust in the platform; and (iv) trust in platform is higher than trust in drivers. These contributions could enhance applied solutions for sharing economy platforms and guide academic research on the topic.
机译：基于网络算法的数字平台的出现可以调解信任关系，提高共享经济商业模式。本研究旨在确定riveShiening应用程序的动机和信任元素，并分析平台服务对信任的解释中的动机变量的重量。调查方法应用于485个巴西用户的riveSharing应用程序的样本。对用户的动机分析了五种因素：感知可持续性，安全风险，享受，平台质量和经济奖励。结果表明，50.6％的受访者将服务直到每月三次（n = 246），而每周12,6％使用超过四次。这项研究通过表明：（i）五个重点用户动机和两种类型的信托是对巴西骑士市场的经验衡量和检查; （ii）在平台安全和平台安全之后，在平台上解释了最重要的变量是“信息提供”; （iii）愉快的参与，享受和更便宜的替代方案对平台的信任也很重要; （iv）在平台上的信任高于司机的信任。这些贡献可以加强对共享经济平台的应用解决方案和对该专题的学术研究。

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