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Billing for Bundles Causes Multiple Headaches

机译：捆绑计费导致多种头痛

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摘要

Buying a telecom service is eerily similar to buying a car. You can't purchase only four wheels and an engine, and you'd be hard pressed to buy a no-frills voice service. Today's telecom services are bundled into packages of enhanced voice, highspeed data and wireless service. These bundles, often accompanied by individual service discounts, drive revenues and deliver a stickiness that makes it difficult for fickle subscribers to break apart their packages and mix and match among increasingly competitive providers. For the 21st century service provider, it is the cost of doing business. "Being able to support the concept of bundles from a single point of contact for ordering or being able to automate discounts across multiple services to a convergent bill is the price of entry," said Curt Champion, vice president of market and product strategy for billing vendor Convergys.
机译：购买电信服务与购买汽车极为相似。您不能只购买四个车轮和一个引擎，而且很难购买到廉价的语音服务。当今的电信服务已捆绑到增强语音，高速数据和无线服务的软件包中。这些捆绑包通常伴随着个别的服务折扣，从而增加了收入并带来了粘性，使善变的订户难以拆分其套餐并在竞争日益激烈的提供商之间进行混搭。对于21世纪的服务提供商而言，这是经商的成本。市场营销和产品策略副总裁Curt Champion表示：“能够从单一联系点支持捆绑的概念，以便订购或能够自动实现跨多种服务的折扣到统一的账单。”供应商Convergys。

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