After the acquisition of its wireless arm by Cingular, AT&T effectively found itself without a wireles.s play. Instead of going through the rigors of building or buying a network, however, Ma Bell is becoming an MVNO (mobile virtual network operator), reselling Sprint PCS's wireless service as part of an integrated bundle that leverages AT&T's brand equity in long-distance and enterprise services. While this deal pushes AT&T back into the wireless world, on another level it signifies an even bigger trend: Wireless is becoming an offering that providers can't live without. "As of late, the mantra in the wireless industry has been 'consolidation,' and with the announced merger of AT&T Wireless and Cingular that seemed to he the trend," said Todd Harrington, principal analyst, wireless services, Current Analysis, in a recent competitive report. "However, now that AT&T wireless service will be reborn, a new trend could be emerging in the U.S. wireless market ― wireline carriers who have either clone poorly with and/or divested their wireless ventures that re-enter the market through an MVNO agreement with one of the large network providers. If this trend persists in the United States, it will definitely change the landscape of the wireless market."
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机译：在被Cingular收购了无线部门之后，AT＆T实际上没有了无线网络。 Ma Bell不再经历建立或购买网络的严峻考验，而是成为了MVNO（移动虚拟网络运营商），将Sprint PCS的无线服务作为整合捆绑包的一部分转售，该捆绑包利用AT＆T在长途和企业中的品牌资产服务。虽然这笔交易将AT＆T推回了无线领域，但从另一个角度来说，它标志着更大的趋势：无线正在成为提供商不可或缺的产品。 Current Analysis无线服务首席分析师Todd Harrington表示：“最近，无线行业的口头禅是'整合'，并且宣布AT＆T Wireless和Cingular合并似乎是趋势。”最近的竞争报告。 “但是，由于AT＆T无线服务将重生，美国无线市场可能会出现新的趋势-有线运营商与MV达成的互不信任和/或剥离了无线业务，并通过与MVNO的协议重新进入了市场。大型网络提供商之一。如果这种趋势在美国持续下去，那肯定会改变无线市场的格局。”
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