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Mobile-only consumers arise from heterogeneous valuation of fixed services

机译：仅限移动设备的消费者来自固定服务的异构评估

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摘要

Mobile-only users are usually perceived as a consequence of fixed-mobile substitution. This study uses a unique dataset based on a survey in France, combined with interviewee's telecommunications billing data, to reveal heterogeneous consumer preferences for fixed services. With the same mixed logit model we estimate the willingness to pay (WTP) for fixed communications services and fixed-mobile relationship. Results show a very large heterogeneity of WTP for fixed services among consumers. In addition, we show that fixed and mobile data are complement for all consumers. Mobile-only consumers have a much lower but non-zero WTP, and higher price sensitivity compared to fixed-mobile consumers. Consequently, an increase in the fixed offer price would reduce the demand for fixed service. Heterogeneous preferences for fixed services constitute an alternative explanation for the existence of mobile-only users, despite the complementary nature of fixed and mobile broadband. Counter-factual simulations show that the share of mobile-only could also be driven by the way to subsidize mobile handset. For instance, making the handset subsidy only available to fixed-mobile quadruple play subscribers could reduce the share of mobile-only by half.
机译：通常将仅移动用户视为固定移动替代的结果。这项研究使用了基于法国一项调查的独特数据集，并结合了受访者的电信计费数据，以揭示不同消费者对固定服务的偏好。使用相同的混合logit模型，我们估计固定通信服务和固定移动关系的支付意愿（WTP）。结果表明，消费者之间固定服务的WTP异质性很大。此外，我们显示固定数据和移动数据是所有消费者的补充。与固定移动消费者相比，仅移动消费者的WTP低得多，但非零，而且价格敏感性更高。因此，固定报价的增加将减少对固定服务的需求。尽管固定宽带和移动宽带具有互补性，但对于固定服务的异类偏好构成了仅移动用户存在的另一种解释。反事实模拟表明，仅补贴手机的份额也可以由补贴手机的方式来驱动。例如，仅将手机补贴提供给固定移动四重播放用户，可以将纯移动电话的份额减少一半。

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