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首页> 外文期刊>Telematics and Informatics >Exploring the influential factors in continuance usage of mobile social Apps: Satisfaction, habit, and customer value perspectives
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Exploring the influential factors in continuance usage of mobile social Apps: Satisfaction, habit, and customer value perspectives

机译：探索继续使用移动社交应用程序的影响因素：满意度，习惯和客户价值观点

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摘要

The emergence of mobile application software (App) has explosively grown in conjunction with the worldwide use of smartphones in recent years. Among numerous categories of mobile Apps, social Apps were one of those with the greatest growth in 2013. Despite abundant research on users' behavior intention of mobile App usage, few studies have focused on investigating key determinants of users' continuance intention regarding social Apps. To fill this gap, we integrated customer value perspectives to explore the influential factors in the continuance intention of social App use. Moreover, users' satisfaction and habit from both the marketing and psychology literature were also incorporated into the research model. A total of 378 valid questionnaires were collected by survey method, and structural equation modeling was employed in the subsequent data analysis. The results indicate that the continuance usage of social Apps is driven by users' satisfaction, tight connection with others, and hedonic motivation to use the Apps. In addition, full mediation effects of satisfaction and habit were found between perceived usefulness and intention to continue use. These findings extend our understanding of users' continuance intention in the context of social Apps. Discussion and implications are provided. (C) 2015 Elsevier Ltd. All rights reserved.
机译：近年来，随着智能手机在全球范围内的使用，移动应用软件（App）的出现爆炸性增长。在众多移动应用类别中，社交应用是2013年增长最快的类别之一。尽管对用户对移动应用使用的行为意图进行了大量研究，但很少有研究专注于调查用户对社交应用持续意愿的关键决定因素。为了填补这一空白，我们整合了客户价值观点，以探索影响社交应用继续使用的影响因素。此外，还将来自营销和心理学文献的用户满意度和习惯纳入了研究模型。通过调查方法收集了378份有效问卷，并在随后的数据分析中采用了结构方程模型。结果表明，社交应用程序的持续使用受到用户满意度，与他人的紧密联系以及使用应用程序的享乐动机的驱动。此外，在感知的有用性和继续使用的意图之间发现了满意度和习惯的完全中介作用。这些发现扩展了我们对社交应用程序中用户的持续意图的理解。提供了讨论和启示。 （C）2015 Elsevier Ltd.保留所有权利。

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