Inspired by China's policy to expand domestic demand for consumer products, Hong Kong is taking multi-pronged initiative to help its business enterprises to capture a fair share of the China market. On the one hand, the Hong Kong government has allocated one billion Hong Kong dollars or over 128 million US dollars for what is called the Enterprise Support Program that will assist businesses in developing brands, restructuring and upgrading their operations and promoting domestic sales in mainland markets, and on the other, the Hong Kong Trade Development Council (HKTDC) has launched a new initiative to help Hong Kong fashion companies promote their sales in China.
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