Central Marketing Group (CMG), Thailand's largest fashion distributor, has obtained a five-year licence from Payless ShoeSource, said to be the largest US shoe-store chain, to operate its multibrand stores in Thailand and Vietnam. CMG has therefore set up a subsidiary to look after shoe-sales expansion in the region. The first store (250 sq. m.) opened in Bangkok's Megabangna in November. Two more stores have now opened, with a dozen more planned for Bangkok and major provincial hubs over the coming five years at a total cost of three billion baht (roughly US$100 million).
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