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Speeding up

机译：加速中

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The apparel flagship of the Saha Group, ICC International PLC plans to ride the coat-tails of the Olympic Games by spending 5-10% of this year's local revenue from its Speedo swimwear unit on marketing, says Chailert Manoonpol, second vice-president. The firm hopes to increase 2008 sales by 20% to 240 million baht (approx US$7.2 million), but not only through polishing the brand image-it wants to finish the year with five new standalone outlets, particularly in such tourist areas as Phuket and Pattaya, thus doubling the current inventory. There is no sign of any intention to collaborate with department stores. With an annual production capacity of two million pieces, Speedo hopes to increase export sales since Thailand appears to be gaining some respect overseas. At home Speedo leads the pack in the 680-million-baht swimwear market with a share close to 30%, ahead of Triumph (25%) and Arena (20%). Now it is aiming to increase its share of the fashion swimwear market since this is larger than that for functional swimwear.
机译：萨哈集团的服装旗舰店ICC International PLC计划通过将其Speedo泳衣部门今年本地收入的5-10％用于市场营销来驾驭奥运会，第二副总裁Chailert Manoonpol说。该公司希望将2008年的销售额提高20％，达到2.4亿泰铢（约合720万美元），但不仅要通过打响品牌形象，还希望在今年新开5家独立网点，尤其是在普吉岛和普吉岛等旅游区。芭堤雅，因此目前的存量翻了一番。没有迹象表明有意与百货商店合作。 Speedo的年生产能力为200万件，由于泰国似乎已在海外获得一些尊重，因此希望增加出口销售。在国内，Speedo在6.8亿泰铢的泳装市场中以30％的份额遥遥领先，领先于Triumph（25％）和Arena（20％）。现在它的目标是增加其在时尚泳装市场的份额，因为它比功能泳装更大。

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