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Invista charts its course

机译:Invista绘制路线图

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Our last article about this new company - see Textile Asia for April 2004 at p.3 - described the rapid progress with which, with its 18,000 employees, it left DTI to become a new entity with its own board, Chairman and new owner, namely Koch Industries of Wichita Kansas. By coincidence Invista chose the spring of 2004 - nearly the end of the ATC- to start full operations. In late autumn China holds in Shanghai its largest ever exhibition and trade fair, and Invista, the largest integrated fibre company, will take advantage of this occasion to hold, following the tradition of DTI's Rendez-Vous, its own Rendez-Vous inside the trade fair. On October 27-29 Invista's Rendez-Vous 2004 forms part of Intertextile Shanghai 2004 as a world showcase for its strong brand portfolio and for innovative products which are proving popular with designers and manufacturers around the world. The event will also offer a platfonn from which Invista will provide insights into what is driving the Chinese market, and how the style and fashion sense of its 1.3b potential consumers is changing. This is Invista Rendez-Vous' seventh year. Now it is recognised as one of the industry's key events in Asia says Greg vas Nunes, Vice-president, Apparel-Asia Pacific.
机译:我们关于这家新公司的最后一篇文章-见2004年4月的《亚洲纺织》杂志-描述了这一迅速发展的过程,该公司拥有18,000名员工,使DTI成为拥有自己的董事会,董事长和新所有者的新实体,即堪萨斯州威奇托的科赫工业公司。巧合的是,英威达(Invista)选择了2004年春季-接近空中交通管制(ATC)结束-开始全面运营。在深秋,中国将在上海举行有史以来最大的展览和贸易展览会,而最大的综合纤维公司Invista将根据DTI的Rendez-Vous及其在贸易内部的Rendez-Vous的传统,借此机会举办公平。 10月27日至29日,Invista的Rendez-Vous 2004成为了2004年上海国际纺织面料展览会的一部分,该展览会以其强大的品牌组合和创新的产品在世界各地展示,受到了世界各地设计师和制造商的欢迎。此次活动还将提供一个平台,Invista将借此机会洞悉推动中国市场发展的因素,以及其1.3b潜在消费者的风格和时尚感如何变化。这是Invista Rendez-Vous的第七年。亚太服装副总裁Greg vas Nunes说,现在,它已被认为是亚洲行业的重要活动之一。

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