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Maverick: More liberty for products

机译：小牛：产品更自由

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Now the promise is coming true: brand positioning has been at last accomplished with relaunching and the FS collection. The denim label from the VF group will stand alone as a denim brand with own personality and innova-tiveness. "We are transforming from a collection pushed by price to one pushed by product". Sales & Marketing manager Volker Kramp explains this long prepared jump. And "This does not mean we now want to sell jeans for 120 Euros, but that people buy our jeans because of their appeal and not only because of the favourable price". A bigger collection with terse, casual character is to achieve this - together the women's wear and menswear collection consists of around 500 items, product manager Silke Sinclair describes them as "laid-back and tomboyish". The prices went up by 10 Euros, the sales price focus is 59.90 to 69.90. "The low prices slammed big limits on us, like that we just could not realise a lot of things. ", Silke Sinclair describes the new fruitful liberty, which blooms for example in much trendier washes and more elaborate prints.
机译：现在，诺言成真了：品牌定位终于通过重新发布和FS系列得以实现。 VF集团的牛仔品牌将作为具有自己个性和创新力的牛仔品牌而单独存在。 “我们正在从价格推动的产品系列转变为产品推动的产品系列”。销售和市场经理Volker Kramp解释了这一漫长的准备工作。而且“这并不意味着我们现在想以120欧元的价格出售牛仔裤，而是人们之所以购买我们的牛仔裤，是因为它们的吸引力，而不仅仅是因为价格优惠。”为了达到这个目的，一个更大的系列具有简洁，休闲的特性-女装和男装系列总共包含大约500种物品，产品经理Silke Sinclair将其描述为“悠闲和假小子”。价格上涨了10欧元，销售价格的重点是59.90至69.90。 “低廉的价格限制了我们的局限性，就像我们只是无法意识到很多事情一样。” Silk Sinclair描述了这种新的富有成果的自由，例如，在更流行的洗涤方式和更精致的印刷品中绽放。

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