PepsiCo is planning to invest up to $1 billion promoting its soft drinks business in Mexico as it bids to gain share in one of the biggest markets outside the US, where sales have been slowing. rnIt's part of a plan by the Purchase, New York-based firm to spend as much as $3 billion over the next three years to develop both its snack and drinks businesses in Mexico. rnWhile the snacks business investment will be in research and development, manufacturing, distribution and advertising, the drinks business spend will be focused on marketing and advertising.
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