STRATEGIC COMMUNICATIONS IN CRISIS

NEVILLE BOLT

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STRATEGIC COMMUNICATIONS IN CRISIS

机译：危机中的战略沟通

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In the digital era, images speak louder than words. And with 5 billion mobile phone users accessing Twitter, Facebook and the Internet instantaneously, the ability of states to communicate the messages they want, how they want, is critically undermined. The War on Terror has plunged strategic communications into crisis, as moments like the viral dissemination of the Abu Ghraib photographs unapologetically unpicked the communications campaign that for years had fought to promote the story of Western liberalism. Speed is the defining feature of this new landscape; states need to keep up.

机译：在数字时代，图像胜于雄辩。随着50亿手机用户即时访问Twitter，Facebook和Internet，严重削弱了国家传达他们想要的消息，他们想要的消息的能力。反恐战争使战略性交流陷入了危机，因为像病毒般传播阿布格莱布照片的时刻毫不客气地挑剔了多年来为宣传西方自由主义故事而进行的宣传运动。速度是这种新格局的决定性特征。国家需要跟上。

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来源
《The RUSI journal》 |2011年第4期|p.44-53|共10页
作者
NEVILLE BOLT;
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Department of War Studies, King's College London;

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STRATEGIC COMMUNICATIONS IN CRISIS

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