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Regret aversion in reason-based choice

机译：对基于理由的选择感到后悔

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This research examines the moderating role of regret aversion in reason-based choice. Earlier research has shown that regret aversion and reason-based choice effects are linked through a common emphasis on decision justification, and that a simple manipulation of regret salience can eliminate the decoy effect, a well-known reason-based choice effect. We show here that the effect of regret salience varies in theory-relevant ways from one reason-based choice effect to another. For effects such as the select/reject and decoy effect, both of which were independently judged to be unreasonable bases for deciding, regret salience eliminated the effect. For the most-important attribute effect that is judged to be normatively acceptable, however, regret salience amplified the effect. Anticipated self-blame regret and perceived decision justifiability consistently predicted preferences and thus offer a parsimonious account of both attenuation and amplification of these reason-based choice effects.
机译：这项研究探讨了后悔厌恶在基于理性的选择中的调节作用。较早的研究表明，后悔厌恶和基于理由的选择效应通过共同强调决策合理性而联系在一起，而对后悔显着性的简单操纵可以消除诱饵效应，这是众所周知的基于理由的选择效应。我们在这里表明，后悔显着性的影响在理论相关的方式上有所不同，从一种基于理由的选择效应到另一种。对于诸如选择/拒绝和诱饵效应之类的效应，均被独立地判断为做出决定的不合理依据，遗憾的是显着性消除了该效应。然而，对于被认为在规范上可接受的最重要的属性效果，遗憾的是显着性放大了该效果。预期的自责感后悔和感知的决策合理性一致地预测了偏好，因此提供了对这些基于理由的选择效应的衰减和放大的简化描述。

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