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Rapidly increasing promotional expenditures for e-cigarettes

机译:迅速增加电子烟的促销支出

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摘要

Awareness and use of e-cigarettes have increased rapidly, and the products now represent a billion-dollar industry in the USA. Public health concerns about e-cigarettes centre on their potential appeal to the youth market, limited scientific evidence regarding their impact on individual and population health, and inconsistent product standards, including variations in nicotine content within and across brands. While some US cities have extended public smoking bans to cover e-cigarettes or taken other restrictive measures, the products remain unregulated at the federal level. Globally, there is significant variation in how products are treated, with some countries including Canada and Australia taking a more restrictive approach. A recent proliferation of e-cigarette marketing-including ads in media where traditional tobacco advertising has long been prohibited, such as television-likely plays a key role in the exponential growth of the products' popularity. With some exceptions, reports of e-cigarette marketing to-date have been mainly anecdotal; surveillance and tracking of the quantity and content of such marketing is much needed.
机译:电子烟的意识和使用量迅速增加,产品现在代表着美国十亿美元的产业。对电子烟的公共卫生关注集中在其对青年市场的潜在吸引力,关于其对个人和人群健康的影响的有限科学证据以及不一致的产品标准(包括品牌内和品牌间尼古丁含量的变化)。尽管美国一些城市已将公共吸烟禁令扩大到涵盖电子烟或采取了其他限制性措施,但该产品在联邦一级仍未受到监管。在全球范围内,产品的处理方式存在很大差异,包括加拿大和澳大利亚在内的一些国家/地区采取了更为严格的方法。最近,电子烟营销的激增,包括长期禁止传统烟草广告的媒体中的广告,例如电视,在该产品受欢迎程度的指数增长中起着关键作用。除某些例外,迄今为止,电子烟营销的报道主要是轶事;非常需要监视和跟踪此类营销的数量和内容。

著录项

  • 来源
    《Tobacco control》 |2015年第2期|110-111|共2页
  • 作者单位

    Health Media Collaboratory, Institute for Health Research and Policy, University of Illinois at Chicago, 1747 West Roosevelt Rd., Chicago, IL 60608, USA;

    Health Media Collaboratory, Institute for Health Research and Policy, University of Illinois at Chicago, 1747 West Roosevelt Rd., Chicago, IL 60608, USA;

    Health Media Collaboratory, Institute for Health Research and Policy, University of Illinois at Chicago, 1747 West Roosevelt Rd., Chicago, IL 60608, USA,Moores Cancer Center, University of California, San Diego, La Jolla, California, USA;

    Health Media Collaboratory, Institute for Health Research and Policy, University of Illinois at Chicago, 1747 West Roosevelt Rd., Chicago, IL 60608, USA;

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